Category Archives: Business

Online Jobs Versus Online Businesses

It’s Your Online Business, Not Your Online Hobby
An online business versus an online job has a different mentality for the individual. A job is something you do for someone else. It’s something that dominates your day and your time with a prearranged schedule.

The job is your master, not the other way around. You work for someone else. Even if this is online the truth remains the same… you are still an employee. You have heard that you can make money online through working online for a company or a third party (this is not as an affiliate or a salesperson). You do jobs for someone else and complete a W4.

This to me is literally the lifestyle I intended to avoid when I got into online business. This model could not and would not do.

I know you see the ads. “We are looking to give stay at home mom jobs”, but you may find that some of these places not only do not offer you a good job but will stick you with a horrible schedule. Not all of them are like this, though some are.

Why I like the online business model
For me it’s about control. I like to control my day. If I want to work in the morning, I can do this. If I want to work late into the wee hours of the night… it’s my right. Why? Because I decide how successful (or unsuccessful) my business is and this is through my effort.

It can be the highest paid hard work I ever done or the easiest, lowest paid work I have ever done. This lies squarely on my shoulders. You see the problem with a lot of online companies you may work for is stability.

Many of them catch people unawares stating grandiose claims making things look easy. For example, you may read something like “Earn Money Online Today, $55-$65 hour, no experience required”.

What happens is that unsuspecting folks who trust these people invest time, money, and effort into a business that might not last the rest of the year. I have seen this with my own eyes. I always advocate starting your own online business. Why you ask? Who can you trust better than you? I will tell you, if I am going to invest in anything it will be me, period.

You Won’t Let You Down
When you succeed those you love succeed. Those you care about succeed. It’s about grabbing your dream and never letting it go. Working for someone else is helping them promote their dream through your effort. Working for yourself helps you to bring your dreams to fruition.

6 Easy Ways To Improve The Credibility Of Your Website

Website credibility is a key factor that no small business owner can realistically afford to ignore as it affects sales and customer engagement.

Without a reliable, credible website your ability to:

  • Maximise your sales.
  • Effectively interact with your customers.
  • Communicate your value to prospective customers,

becomes difficult and limited.

Think about your own experiences shopping online. What are some of the key reasons you have abandoned an online shopping cart?

  • The website payment gateway wasn’t secure.
  • Postage or shipping charges where not disclosed till near the end of the transaction and were too expensive.
  • No physical address that you could easily find on the website.
  • Customer service phone numbers and email addresses where difficult to find.
  • The website ‘returns policy’ was non existent or difficult to find.
  • The above are just a few reasons why web visitors might abandon a shopping cart. If a prospective customer doesn’t think that they are dealing with a professional, trustworthy, service provider, the chances are they won’t complete the online transaction.

Here are some easy to implement changes that can help improve the credibility of your website.

How to boost your website credibility

1. Easy to access customer service

Make sure it’s easy for people to get in touch with you via your website. Remember customers like to have customer support options. For example:

  • Phone support
  • Email support
  • Live web chat

Making it easy for customers to get in touch with you means they can quickly ask a question about your product or service. This makes it more likely that they will make a purchase as it helps them to feel more secure knowing they can easily get in touch, if they have a problem.

2. Include your contact details

Put your contact details on your website. Sounds simple right? You would be surprised how many websites don’t! At a minimum you should include your phone, email, and a physical address even if it is a PO Box. Often when we can’t find contact information on a website we immediately wonder whether they are hiding something or why are they withholding this information.

Links to social media platforms such as Facebook, LinkedIn, YouTube or Instagram are also helpful in building credibility as they show that the business is trading and promoting itself on several platforms.

3. Reviews and customer testimonials

Google reviews, Facebook reviews and customer testimonials all help to create an increased level of social proof. This helps build credibility for your brand and your website. If you haven’t added these social icons to your website I suggest you do.

4. Logos and security badges

Are you an accredited service provider? Do you have a CPA qualification or perhaps another well recognised qualification? If so, make sure you add these logos to your website. Including logos of well known institutes or industry bodies can help boost the credibility of your website.

If you run a product based business and sell online, security badges can be very useful too. If customers know that their online transactions are going to be secure they are more likely to provide their credit card details.

5. Articles and press

Don’t underestimate the power of print media. Articles, editorials or mentions in the press are another great way to build your brand and create online credibility. Add these articles or add a link to them on your website. If there are some great images used in the article, share these on your website too, which again helps to build the profile of your business.

6. About Us page

An informative “About Us” page listing credentials and experience is also a great way to boost credibility. After the “Home page” the “About us” page on a website is one of the most visited pages. Therefore, if yours could do with an update, go for it.

Take Action – most are easy to implement

Most of all, many of the suggestions above are easy to implement so take a moment to review your website and evaluate if there are any opportunities to improve it.